This was a question I was recently asked on Quora, but it’s one that comes up almost daily during coaching sessions with my clients. So, here’s a slightly edited version of my response. While geared towards entrepreneurs, it applies to anyone who wants to get things done but occasionally loses momentum.
The reality is that you won’t always feel motivated, even if you generally love what you do. You’ll feel frustration, anxiety, confusion and boredom (and those are the easy ones!). Even when motivated, you may feel stuck and not able to activate (an executive function of initiating action that doesn’t always correlate with motivation, or wanting to do something).
So, start from this reality and accept you will have challenges staying motivated (even if you didn’t have ADHD, being an entrepreneur is difficult, but having it does make things tougher). But also realize you have solutions! (And not just for getting motivated, but for most entrepreneurial stressors.)
Prepare some strategies and workarounds in advance, so you can pull them out of your handy ‘SOS: I Need Help’ toolbox. This may be a physical box with index cards, a computer or phone file, an actual file folder, or a paper or electronic notebook. Sometimes, we need pre-packaged options to choose from, as ‘doing what comes naturally’ just doesn’t cut it, and it’s easy to forget ideas we’ve had in the past – even ones that worked. Memory is not reliable, especially when feeling overwhelmed. So, when something (a strategy, tool, system, mindset, etc.) works or sounds inspiring, make a note of it and put it in that toolbox. You may need it, or a variation, in the future. At other times, you’ll be able to use an uncomfortable situation as a springboard to inspire your innovative mind to create success strategies on the fly. When you begin thinking like a detective, you will discover solutions that had eluded you when you were caught up in a victim mentality. Go for it!
Allow for ‘Down Time’: Realize that being an entrepreneur is time and energy consuming to the extreme, which drains motivation. Build in white space; free time to recharge your batteries (even at the expense of not getting everything done as scheduled). Make time to reset your brain by being outside, by exercise, mindfulness or meditation, journaling, reading, listening to or playing music, doing hobbies like artwork or gardening, playing with pets or spending time with friends and family you like (note the caveat there!), napping, volunteering, etc. You don’t have time, you say. True, but if you don’t make time, you’re working with the law of diminishing returns. As the airlines say, put the oxygen mask on yourself first. Stepping away often gives new perspectives and greater energy (how many ideas do you have in the shower, or when taking a walk?).
Edit Your ‘DO’ Lists: Of those things on your ‘Do’ list, what can you Modify? Delay? Delete? Delegate? Outsource? Not everything is urgent, and even if it is, there’s usually a way to change other’s expectations so you can still deliver, so long as you are clear and considerate in your communications. Or change your expectations about your deliverable, so you’ll want to get it done. Watch out for paralysis by analysis, overthinking or over-researching. Perfection is the enemy of productivity and motivation. Create a ‘Do NOT Do’ list so you don’t get sidetracked. Create a place to jot down non-immediate ideas or concepts (a Parking Lot for your thoughts) so you don’t lose them, but don’t get distracted by those brighter, shinier objects.
Change Your Systems: Expedite what you can so you spend less time on routine (boring) tasks, whether it’s better organization for greater efficiency, setting up templates for repetitive tasks, using productivity-related software or creating systems that improve ongoing processes. Let go of the guilt or need to do it all and get help where you struggle. If you are spending an inordinate amount of time doing tasks that can be delegated or outsourced, hire someone so you can focus on your strengths. You’ll make less profit initially, but you’ll develop a much more powerful business with less likelihood of burnout. Sometimes we just need some support and compassionate accountability. Join a mastermind group, find a business accountability partner who will also benefit, or hire a supportive coach.
Planning Time Saves Doing Time: When there’s so much to do we want to just jump in and get going – until we’re overwhelmed and lose motivation. Build in time for long-term, weekly and daily planning. You’ll save that time and more because your ‘doing time’ will be more effective and targeted towards success.
Avoid Overwhelm. While some pressure or stress is helpful for pushing us towards action, too much will trigger the ‘Fight-Flight-or-Freeze’ response. It’s brain-based and automatic. So, know your triggers. Often, this happens when we confuse a Project with a Task. You can’t DO a project, you can only work on a specific task. The more specific, the easier it is to begin it, whereas when we think of doing a project, all the elements lump together and feel overwhelming, triggering brain-based avoidance (this is NOT a moral/laziness issue!).
Keep Your End-Goal in Mind. Sometimes we get so caught up in the daily pressures that we lose track of why we became entrepreneurs. What does your work mean to you, to others, to the world? Why did you start what you are doing? What do you hope to achieve? Maybe you are going through a rough patch. Maybe you want to rethink some of the details. But you’re in it for a reason. Keep a reminder of that initial vision where you’ll see it.
There is no easy answer to this question, for many reasons.
ADHD (Attention-Deficit Hyperactivity Disorder, also known as ADD) is on a continuum, meaning it can be mild, moderate or severe. The less extreme the symptoms, the easier it is to compensate, making it less difficult to live with ADHD. The reverse also applies.
Millions of adults have the symptoms associated with ADHD, but not the diagnosis, possibly because their symptoms, although enough to qualify for a diagnosis, are on the milder end of the spectrum. Or they may have learned to cope, or just accepted the way they are, perhaps (unfairly) attributing some of neurobiological symptoms to moral failings (lazy, inconsiderate, careless, foolish, etc.).
ADHD is a diagnosis based on having checked off a sufficient number of symptoms from a laundry list of age-related options. Each of those symptoms can vary in terms of how problematic they can be, and under what conditions (at home, school, work, leisure). That’s a lot of variability. There is even variation within the ADHD diagnosis, as you can be primarily impulsive/hyperactive, primarily inattentive or combination type.
For some, having ADHD is a strength. Their ADHD-related characteristics (or some of them) are essential to their personal and professional success. Consider the high percentage of ADDers in certain careers, such as entrepreneurs, artists, musicians, first-responders, comedians, sales, etc. While the manifestations of ADHD may not be as helpful for all aspects of their jobs, nor in all areas of their lives, they would find life more difficult without it.
Unfortunately, for most people, ADHD also leads to certain struggles. The degree to which those struggles make life difficult will vary. If you struggle with time management but aren’t in a job or life situation where following the clock is critical, then that becomes less of a problem. If you struggle with organization, but have assistants at work and help at home, that challenge is less problematic. If you need to be ‘on the go’ and are a student confined to sitting in a classroom, you might be considered hyperactive, from a negative perspective. But if you have a career where you aren’t confined to your office and you also enjoy an active leisure life, your drive to move shifts to a non-issue, and even an asset.
ADHD symptoms vary – one person could be physically hyperactive, and another hypoactive. High energy, low energy. Some people do well in a chaotic environment (many police, firefighters, EMT’s, ER docs, floor traders, teachers, etc. have ADHD) while others would be totally overwhelmed by the noise and activity. Many people with ADHD thrive in the bustle of a big city, while others seek the peace of a countryside or seashore. So, finding an environment and career that suits you makes a difference in how you’ll view life, and how difficult it is, or isn’t, to have ADHD.
ADHD is inconsistent. Not just from person to person or from child to adult, but from day to day. Sometimes it can feel debilitating or dysfunctional; other times you are on a roll and exceptionally productive. Understanding, and accepting yourself (instead of letting your inner Judgmental Critic be in charge) makes those unproductive times less frustrating.
Other factors contribute. If you are surrounded by critical people, whether at work, socially or at home, you’ll obviously find life more challenging than if you have support and understanding. The more you are juggling (work, school, home, partner, children, aging parents, etc.), the harder it is – for anyone. The hormonal changes of aging or the stress of illness will also exacerbate the ADHD symptoms.
Having ADHD can be really frustrating. It’s tough when you struggle with things that ‘should’ be simple (although you may excel when tackling more difficult challenges). It’s sad when you aren’t achieving your potential, even when you might be considered successful (but you know you could be doing much more). It can be extremely stressful when you know you need/want to do something but can’t activate (an executive function), or you are doing something you need to stop, but can’t find the brakes.
Strategies are critical for managing your ADHD symptoms.
There is often a reduction in ADHD-related difficulties when you take time for self-care and stress-reducing activities (exercise, sufficient sleep, outdoor time, mindfulness, journaling, eating well, hobbies, creative, sports and social activities, pets, family fun time and time to nurture relationships, etc.)
Some people benefit from medication, but if you couldn’t play the piano before meds, you can’t play it after – you’re just more available to learning how, which can make a difference.
Some ADHD tendencies are best avoided (or require professional intervention). People with ADHD often have impulsivity control issues and addictive personalities, acting without thinking, whether it’s reckless driving, alcohol, drugs, food, sex, shopping, gambling, internet, etc. They also tend to get caught up in thinking without acting, making it difficult to get things done. Obsessive thinking and perfectionism often come into play, getting in the way of productivity.
When the ADHD brain feels overwhelmed, instead of tackling the issues, it is more likely to shift into the fight, flight or freeze mode – major avoidance. This is an automatic, brain-based reaction to fear, confusion or stress. So, it’s critical to find strategies that will keep you from feeling overwhelmed.
Tools and strategies help to manage ADHD-related challenges. If you struggle to get places on time, meet deadlines, begin or finish tasks and projects, get and stay organized, manage schedules and lists, create and follow routines, prioritize, self-advocate, make decisions, communicate effectively, etc., it isn’t enough to want things to change. You need specific compensatory strategies that work with the way you think – not the way you wish you thought. The right tools make living with your ADHD a lot less difficult. (That’s what Coaching is about!)
ADHD is only part of the mix – we have different personalities, interests, strengths, intellectual and emotional gifts, co-existing diagnoses, etc. Some people with ADHD will excel in school, while many others find it a total challenge. Some will be artistic or creative; others might be athletic or musical, all of the above or none of them. Some will thrive in the limelight; others will avoid it. It isn’t just the ADHD we need to manage; it’s finding a life that supports us on many levels. It’s easier to cope with the difficulties that come from ADHD when we are engaged in activities that play to our strengths.
There are so many aspects of life that are impacted by ADHD, from relationships to finances, from career to self-care. You can find ways to compensate, and even excel, but it takes effort and self-awareness. The answer to, “How difficult is it to live with ADHD?” largely dependson whether you’ve been able to create a personally ADHD-friendly life!
It’s tough enough that many of us have challenges with ADHD/Executive Functions (organization, time management, prioritization, activation, short-term memory, etc.). But we compound the problems when we add guilt to the mix.
I may not be happy that I’m not checking off all my To-Do’s
– even when I’ve realistically created a theoretically do-able Daily Action Plan. Feeling a degree of
anxiety about accomplishing things can be helpful as an impetus to action, but dwelling on my failures is totally
unproductive – and unfair!
ADHD and EF
challenges are neurobiological, which means they exist, like it or not. It
isn’t a question of morality, intelligence or willpower. I can find strategies
to compensate and even excel, but without them, I will struggle with even
simple tasks. And there are days when even my best strategies will go unheeded.
I can write this blog and feel energized, but before I
began, I shut my eyes to avoid looking at the kitchen counter that needs
straightening, saying ‘later.’ As a productivity/ADHD/organization coach (ah, the irony!), I tell myself to just
take 10 minutes on the counter (which would totally be enough time), but my
brain cries out that I might lose the train of thought that inspired me to
write this. So, the kitchen counter waits.
My brain works in a
way that is sometimes quite incredibly wonderful, but won’t usually win awards
for straightening up, making calls I’d rather avoid or working on tasks that
don’t light up my engagement button. Activation, or getting started on
something, has little to do with motivation. I may really want to lower my
cable bill, but initiating a call to the cable company to complain meets brain
resistance and is easily postponed (it’s important, but not urgent, and has now
been on my list for several months!).
I can choose to feel
shame and guilt, or I can choose self-acceptance. My challenges aren’t
excuses, but they are explanations. I choose to not spend my life focusing on
what I don’t do/haven’t done, because that would be a sad way to live. Instead,
I look at what I do accomplish (often things that were not on my Action list)
and appreciate my efforts. I look at
where I’m struggling, and focus on compensatory strategies to help me do
Here’s an example:
My natural tendency is to be late for just about anything. When I was honest
about this, and the negative affects it had on both myself and others (my PowerPlan to Success™ Step #1,
Self-Awareness), I accepted responsibility, tempered by knowing I have
brain-based challenges that contribute to lateness (Step #2, Self-Acceptance).
HOWEVER, I decided I could still improve (Step #3, Belief in Possibility, and
that You Always Have a Choice). So, I
developed a load of compensatory strategies, both practical and mindset. Now
I’m late only occasionally, but if I didn’t use these strategies, I’d be back
to old habits.
It’s a waste of energy and a drain on your spirit to mourn the person you are not. Yesterday morning I spoke with a client, Annie who felt shame when she used a timer to remind her of things. It reminded her that she “was a failure, because I can’t do it myself.” We discussed this, and Annie was able to reframe her thinking from one of failure and self-blame to a positive take. She focused on how terrific it was to proactively compensate for a brain-based challenge that she could not control by willpower alone. She shifted from feeling defeated by her perceived failure to feeling empowered by her decision to let a tool (the timer) create a successful outcome.
That same afternoon I spoke with Paul, who was berating himself for not having done something on a timely basis that resulted in some really negative consequences. We spoke about systems that could make a difference going forward, but the real issue was one of Self-Acceptance. For any system to be effective, it must be used. So he needed to understand and accept that he has executive function deficits that require conscious compensation:
He can’t rely on his memory. There has to be an independent trigger to take action. (Although Paul’s need was for a long-term reminder, accepting, and finding a strategy to compensate for his poor working memory was similar to Annie’s realization that using a timer was smart, necessary and nothing to feel ashamed about.)
He can’t depend on getting something done immediately, even when remembered on a timely basis. This can be a struggle for anyone, but is particularly tough for those with ADHD. (Research shows we are less motivated by Importance than those with neurotypical brains.) Build white space, or open-time cushions, into your calendar, in case you need to delay a scheduled To-Do, then have a can’t-miss way to remind yourself when you’ve run out of avoidance time.
When Paul accepted the reality of how he worked (or didn’t!), he also let go of the shame he had attached to his failure to take timely action. And we came up with some nifty strategies to avoid this in the future.
We always have a choice. We can be the 5-foot tall person who spends her life bemoaning the fact (totally out of her control) that she isn’t 5’10”, or the woman who is 5’10” and wishes she was more petite, or we can focus on our reality and make the most out of it. We can be the person who refuses to wear glasses because he doesn’t think they look good, or we can buy funky glasses that mirror our personality or mood and have fun with it. We can want to lose weight and keep feeling guilty about our lack of willpower, or we can find a program with strategies (not willpower!) that work for us. We can take charge of our efforts, instead of being ruled by inadequacy and self-judgment. Will we always succeed, no. But there’s a lot less stress, and less time wasted wallowing in self-blame and guilt.
Please, stop beating yourself up for struggling. Accept that your wonderful, creative and capable brain has some challenges. Find strategies to help and give yourself credit for workarounds. When things don’t go the way you’d like, refuse to define yourself by your struggles – and don’t let others erode your self-esteem.
If you need help finding alternative strategies, there are terrific books (I’ve listed a few in www.SusanLasky/Resources), and a wealth of good podcasts, webcasts and articles online. Also, consider the benefits of individual coaching to jump-start change – click here to schedule our no-obligation Initial Conversation. If we’ve worked together and you have some new (or recurring) issues, let’s catch up!
I planned to write my next blog post. Great Idea. Gives me joy to share information. Helps me to stay in business so I can keep helping clients. I have the time today… but I don’t feel like it!
The funny/sad thing about “…But I don’t feel like it” – those six short words wield a mighty power, and it’s not for good. We think them frequently, or at least many of us do, and they are the Destroyers of Productivity.
Here are some typical conversations in my head, but I imagine they sound familiar to many of you.
I ought to go to the gym…
I should re-organize my closet…
I need to finish this…
I said I would…
It’s at the top of my ‘Action’ list…
…BUT I DON’T FEEL LIKE IT!
Just six words, but powerful enough to subvert our best intentions. The enemy of getting things done.
What to do?
I coach my clients on the benefits of reframing a ‘should… must… need to… or have to…’ into a ‘want to.’ Why? Because we’re all more inclined to do what we want. But even wanting to do something can lose traction when the ‘but I don’t feel like it’ button is pressed, and it gets pressed very easily – “I’m tired… I have too much to do…. I’m not sure how to… It’s too much work…I just don’t wanna!”
These are powerful feelings. Strong enough to triumph over our already-compromised executive functioning capabilities. So, too often, we don’t take action and our temporary emotions/avoidance tendencies get top billing.
I don’t like giving in. Sometimes, sure. Being self-indulgent can be comforting, and there are times when eating an ice cream sundae or taking a nap should take precedence over staying on a diet or doing the laundry. But other times it feels like the nefarious power of six is in charge, and even my best plans are unwilling hostages. So here’s how I fight back.
I start from my reality. Step #1 of my 7-Step PowerPlan to Success™ is Self-Awareness, which means acknowledging how I really feel. If I don’t feel like it, why deny the obvious? Step #2 is Self-Acceptance. I already know all those shoulds, oughts, musts, etc., and instead of fighting the way I feel or blaming myself, I accept my mood, so I’m not adding incendiary guilt to the challenge of taking action (…or not).
I’ll remind myself I have the powerof choice. Step #3 is to Believe in Possibility – that we always have a choice. It’s easy to forget this when caught up in the moment. Still, despite the way I feel (or think), I can find strategies to do things differently, thus producing different results.
I can take action despite my thoughts and feelings. There is a powerful concept in several therapies, including Morita Therapy, the Japanese psychology of Action, that focuses on our ability to take action regardless of the thoughts and feelings that will always get in the way. The trick is to acknowledge them, including the powerful “I don’t feel like it,’ then choose to ignore them… they don’t have to be in control, even though they seem to be.
Keep that action simple and immediate. If I think about writing a blog, it can be overwhelming. Overwhelm, especially for people with challenged executive functions or ADHD, will allow our fight, flight or freeze reaction to take control, making it even less likely to get anything accomplished. So, maybe I’ll set a timer for 10 minutes and open to a blank page in my notebook or Word file. Maybe I’ll just write a few buzz words (Iike I did when I started this blog by writing, “But I don’t feel like it…”). Maybe I’ll get inspired and continue, or perhaps I won’t, but I’ve done something!
Consider what is actually getting in the way. Sometimes this is a waste of time, but occasionally there’s increased clarity when I explore why “I don’t wanna,” enabling me to move forward. My kneejerk response “But I don’t feel like it” may be a reaction to a concern that, when acknowledged, can be remedied. Perhaps my reluctance to do something might be because I’m not sure how to get it done. Maybe I first need to do some research or create a Project sheet and break it down into small, do-able tasks. Maybe I need to ask for help. Or maybe I have too many things to do and haven’t prioritized. I need clarity.
Look for the options. Sometimes, exploring what’s really getting in the way gives me options.
I don’t wantto re-organize my room because I think it will take up most of my day. OK, how can I power up that action switch? I can set an alarm, put on dance music and work for just 60 minutes. Who knows, I may even complete the job in that time, or at least make good progress.
Or maybe I don’t want to straighten up my clothes closet because there’s no room. So my project shifts to reviewing my clothing with an eye towards donating. As organizing guru Barbara Hemphill says, “You can’t organize clutter.” First, I’ll declutter, then I’ll find it easier to organize.
Look for the motivators. What will encourage activation? For example, people with ADHD are rarely driven by the common motivators of importance, consequences or rewards (unless they are immediate). But if something is interesting or novel, we’re more likely to WANT to pursue it. I know it’s easier for me to unload the dishwasher (boring and repetitive) if I make it a game to get it done quickly: Beat the TV Commercial. I recently discussed this concept with a client, and she decided the best way to clean her kitchen after dinner is to make having her favorite ice cream dessert dependent upon having a cleared counter and sink. The yummy dessert was enough of a motivator to make her want to do it.
So how did I manage to write this blog, despite my immediate reaction of “But I don’t feel like it!”?
I decided to switch my environment (a very helpful strategy) and sit outside to enjoy a gorgeous day (studies show that being in nature resets the brain, so another boost).
My small, portable bluetooth speaker played perfect background music at low volume from my playlist (for me, wearing earbuds or earphones would have made the music my primary brain focus and been distracting, rather than enhancing).
I filled a thermos cup with a tasty drink (self-care). No, it wasn’t wine – not a bad idea, but I was tired and would have drifted off target.
I took along my favorite pen and a pad with smooth, thick conducive-to-writing paper (sometimes hand writing is more inspirational than keyboarding).
I began by writing down those six powerful words, “…But I don’t feel like it.”
Most important – I set a clear intention and decided to put everything else on hold while I write.
There are many ways to fight these Six Powerful Words. Let’s continue this conversation with your comments on my blog, www.SusanLasky/i-dont-wanna. What are some ideas that work for you?
CHANGE…Often we avoid it, preferring to stay in our comfort zone. Or maybe we just lack the energy to explore new options. This can work for us, but it will keep us stuck. If we want things to be different, we have to dosomething differently.
Other times we seek out change as a remedy for boredom. Those of us with an active impulsivity trait tend to keep our radar focused on new opportunities (always attracted to that bright and shiny object). It’s probably a good idea to hit the pause button before jumping in.
Mostly, we look towards change to fulfill a desire for something more in our lives.This is a good thing – without it we wouldn’t risk a career change, buy a new house, adopt a pet, go on a date or start a family. Change can be less dramatic, like starting a new health routine, switching to a more helpful day planner or deciding to clear clutter.
When we try something new, it may not work out, but at least we won’t stagnate. We’re also a step ahead, having a better idea of what will work, when we can rule out what didn’t.
Triggers for Change: There are certain times of the year when we’re more inclined to think about making changes, like on New Year’s or a birthday. Why wait? Today is the first day of the rest of your life. For many of us, summer is coming to an end – a perfect time for a new beginning; your trigger for change.
What do you wantto be different?
What can you do to help make that happen?
Whatsupport will make change easier?
Believe in the magic of possibility. Attitude matters. It is so sad that when people are caught in negative emotions they can’t muster the attitude and energy to try something new. Don’t let feeling hopeless, or like a victim, prevent you from doing something new, or changing the way you do it. Start small. Success breeds success. Limit your goals – less is more; better to accomplish one thing successfully than to work towards multiple goals only to give up, feeling overwhelmed.
An effective way to create positive change is to declare your intent, verbally and in writing. It forces you to be clear as to your specific goals. Say it with conviction (even if you find that difficult), as something you’ve already accomplished: “I am wearing that size 10 dress and looking terrific.” … “I’m sitting at my organized desk and doing great at my new job.” … “I have a special relationship with a wonderful, supportive, smart and sexy person.” Print it out and post it where you’ll see it. If you can, include a photo that illustrates your accomplished goal.
There’s science behind it. Our brains are quick to see the negative; not so much the positive. Some studies declare we think up to 60,000 thoughts a day, and that 80% of them are mostly negative – that’s 48,000 negative thoughtsa day. That’s a lot to overcome, and we need all the reminders and reinforcements that we can muster. When we speak in the positive, it changes our expectations. When we say we will, instead of we’ll try, we reinforce our internal belief that change is possible.
So choose a goal to celebrate your new possibilities. Be realistic but positive – this time you can. I invite you to state your possibility and commitment in the comments section below.
I would love to help you turn your goals into realities. Just click here to schedule a time to talk about individual coaching or click here to learn more about my action/accountability group, The TUIT Project.
I’m laughing (okay, smiling to myself) as I write this, since it is so much the opposite of what I began to write!
It started with a decision to compile some of my favorite quotes about some of my favorite topics – ADHD, Executive Function, Attitude, Organization, Parenting, Time Management, Relationships, Self-Care, Self-Fulfillment, etc. These well-phrased gems are often perfect for creating perspective on situations with which my clients (and myself) struggle.
I know that some of these ‘words of wisdom’ are originally mine (not surprising when I’ve been writing and speaking on these topics since 1989, when Hal Meyer and I published the first CHADD of NYC Newsletter). However, I know that most are not, and so I went online to seek out sources.
I began with one quote that I know wasn’t my original, although it may have been Hal’s, or more likely Hallowell’s.
This is a great way to describe the tendency to act without thinking something through. It helps to understand some of the challenges created by the impulsive ADHD mind, and how actions taken without thinking can lead to unexpected, often negative consequences.
I thought I’d write about how important it is to be very clear about your target and goal before taking action (“Ready, Aim, Fire”), so you don’t waste or misdirect your efforts, but when I put “Ready, Fire, Aim” into a search engine, I wound up reframing my thinking about this phrase! Now I think that it can often be a better plan, since it puts the emphasis on action.
Taking action is a major challenge for many people, especially those who are very busy, cautious, or those who might have ADHD, but with a lower dose of the ‘H.’ Wanting to get it ‘perfect’ often leads to not getting it done at all… or to long hours, paralysis by analysis and missed deadlines. It’s the opposite approach to those who rush to just get something done and out of the way. Yet now I’m advocating for better balance, which can mean to just ‘FIRE’ in order to get going!
My online search led me to a blog on a fitness website that explains this really well. I know nothing about his program or the author, Keith Lai, but I loved his approach. He talks about this concept as it applies to fitness, but I see how it affects every aspect of life where we postpone taking action because we are too caught up in researching/thinking about exactly what action to take, or because we think we need to know the exact outcome of our actions. And as much as we may fantasize about it being otherwise, we can only control our actions, not the outcome.
So here’s a slightly edited version of what Keith Lai had to say – www.fitmole.org/ready-fire-aim
How to Use The “Ready, Fire, Aim” Technique to Crush Any Goal
One of the best books I’ve read recently is called Ready, Fire, Aim by Michael Masterson. It’s more of a business book on how to grow a wildly successful business than anything else (it really has nothing to do with fitness), but the lessons taught are applicable to anyone with ambitious goals, including those who want to transform their physique.
The premise of the book revolves around a concept called “Ready, Fire, Aim” which basically states: Anytime you want to reach a goal quickly, you simply need to act first, then make any necessary adjustments and correct for any mistakes later.
Let’s break it down into the 3 separate stages:
Stage 1 – “Ready”
This is the research phase where you begin researching the ins and outs of what’s necessary to reach your goal. In fitness, it might mean reading up on what’s needed for your workout or diet.
If you bought a fitness course (like my Superhero Shredding course), the “Ready” phrase means going through the course and absorbing the information.
But the secret to being successful in the “Ready” phase is to not obsess about understanding things 100%. I’ll go into more detail on Stage 1 later in this article.
Stage 2 – “Fire”
This is where you charge straight in and take immediate action (“Fire”). Even if you don’t fully understand the nitty gritty technical details of the workout or diet plan you’re on… JUST DO IT.
Inaction and doing nothing are the worst possible things in the world – there will never be a better time than now so pull the trigger ASAP.
Stage 3 – “Aim”
Now that you’ve taken action, you can gradually fix any mistakes you’ve made in the beginning, but because you’ve already taken action, making micro-adjustments will be easy.
Maybe you screwed up the first 2 weeks and just realized you weren’t getting enough protein, that’s fine, you can make that change now. You’re already light years ahead of the guy who’s still reading the diet manual, so pat yourself on the back.
Getting stuck in the “Ready” phase – The #1 reason for failure
Being stuck in the “Ready” phase is like reading 20 different dating books before ever dating a girl…
Most guys are stuck in the “Ready” phase. They spend too much time researching and not enough time doing. Why? Because it’s a lot easier to read about eating healthy than it is to actually eat healthy.
One of the biggest mistakes I made in the beginning of my fitness journey was spending months and months reading about diet information. I just kept reading and reading because I thought there was some “secret ingredient” that was missing. I thought there was something out there that I needed to know in order to get started.
But in reality, the only reason I kept reading was because I wanted to avoid putting in the hard work. Reading is a lot easier than doing as I’m sure you’ll agree.
Trust me, you know enough. There’s no secret sauce. I need to make a statement – YOU KNOW ENOUGH.
Most people know they need to eat in a calorie deficit to lose fat…
Most people know they need to get stronger and eat in a surplus to gain weight…
Most people know that fruits and veggies are good for you and you shouldn’t eat doughnuts in excessive amounts.
The basic premise of losing fat and building muscle is VERY VERY simple. And yet, people always want to complicate this shit. For some reason they want it to be complicated. Why?
Hell if I know, but if I had to guess it’s because making something more difficult rationalizes their decision to continue “researching” and stay in the “Ready” phase.
More and more people these days are getting caught up in the “science” of fitness (e.g. the best scientifically proven upper chest exercise for hypertrophy), but spending all day going through exercise research reports doesn’t do shit for you. Don’t know what hypertrophy means? Awesome, you don’t need to know.
This why a lot of the gym “bros” who seem a lot less educated, statistically, have superior physiques to the guys who just read and read and read. It’s because they just take action without overanalyzing everything. You have to admit that it’s pretty funny when the people who get the greatest results are the ones who don’t much care about all the science and theory behind fitness.
But what if “it” doesn’t work?
Last December I had a reader email me. To keep the reader anonymous, I’ll be calling him Captain Korea from this point on. Like a lot of my readers, he asked what’s the best workout to lose weight. I pointed him to one of the free workouts on my site and told him to do that.
One day later, Captain Korea emailed me back saying “This looks good, but can I add in 2 extra sets of side lateral raises? I feel like it will work better.”
The workout I gave him was a simple yet very effective 3-day split. Yet in Captain Korea’s mind, he was trying to make what was a great workout plan much more complicated than it needed to be.
Adding an extra couple of sets wouldn’t have killed him, but it’s the fact that he thought about it before even doing the workout once is what drives me insane. If Captain Korea decided to add the 2 extra sets of lateral raises after doing the workout for 4-6 weeks and decided that his shoulders were lagging a bit, then that’s totally fine.
Because by then, Captain Korea has already passed Stage 1 (Ready) and Stage 2 (Fire). Adding in the extra lateral raises is the intelligent Stage 3 (Aim) move.
“READY, AIM, FIRE” – The most common path to mediocrity
The majority of guys follow a “Ready, Aim, Fire” approach to fitness and life.
They decide they want to do something such as workout, and begin researching and buying workout products. (Ready)
They make sure every aspect of the workout is “perfect” by reading forums, blogs, and research reports. (Aim)
They finally take action after weeks/months of “fine tuning” their workout plan to perfection (Fire) only to jump back into the “Ready” or “Aim” phase after a week because they don’t think their plan was perfect enough.
As you can see, this approach to fitness, and to pretty much anything in life, almost always leads to disaster and at best, mediocre short-term results.
But once you “Fire” before “Aim,” you’ll discover that your entire life changes, and achieving any goal becomes a piece of cake.
How do you approach your goals? Do you follow the Ready-Aim-Fire or the Ready-Fire-Aim model?
Keith Lai talks about the Ready-Fire-Aim model as it applies to diet and fitness (BTW, sound familiar?) but it applies to so many aspects of our lives. I remember working with a web designer on my first website. I got so caught up in obsessing over what colors to highlight that I gave up on working with the designer, created my own ‘temporary’ two-page site and only got back on track five years later! How many possible clients did I lose because I didn’t give enough info on my laundry-list of a two-page site? Compare that to how many would have been turned off if my color scheme (easily remedied later) wasn’t fully expressive of my personality?
Sometimes, the best course is to reasonably prepare (get READY), then jump in and act (FIRE), knowing you can fine-tune the adjustments later (AIM). Besides, by then you might have a clearer target!
I’d love to hear what you think. Join the conversation by commenting below.